Can TikTok make Microsoft nice once more?

By The Washington Put up Time of article published 2h in the past

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By Heather Kelly

Youngsters love Microsoft, they only may not understand it. The 45-year previous firm identified for its enterprise, cloud and productiveness merchandise owns the online game Minecraft and recreation system Xbox, each of which have chugged alongside beneath Microsoft’s management as distinct manufacturers.

With information that Microsoft is contemplating buying Chinese language-owned TikTok in an uncommon brokered marriage that entails President Donald Trump, the query is: Is Microsoft cool sufficient to for customers to stay with the app beneath it because the proprietor? Or at the very least sensible sufficient to deal with it identical to Minecraft?

– This is a quick historical past of Microsoft’s cool issue:

When Apple was the underdog, it launched whole advert campaigns framing itself because the hip younger firm and Microsoft because the out-of-touch rival. A lot of these sentiments in regards to the two manufacturers linger right now.

However Microsoft is comfortable with that. The Redmond, Wash.-based firm has lengthy been…

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